Open your TikTok FYP and you’ll no doubt be inundated with an endless stream of trends and aesthetics all labelled ‘of the moment’. Sure, the designer Fashion Week runways may dictate a lot of what is popular each season, but more and more the social media platform is having an impact on our daily style with immediate effect.
From mob wife to blokecore, the speed at which these microtrends rotate in and out of our wardrobes is exhausting. But one look that has proved to have longevity, not least because it first originated over 20 years ago, is Pamcore. As in, Pamela Anderson.
When the actress and model’s Netflix documentary, Pamela, A Love Story, was released in January 2023, along with millions of views and two Emmy nominations, it also achieved a whole new wave of Gen Z fans obsessed with Pam’s iconic ’90s style.
And iconic it is. *That* red high-legBaywatch swimsuit aside, Pamela’s outfits from the decade include corset tops, slip dresses, head-to-toe leather, statement accessories and a whole lotta denim. So it makes perfect sense Pam has collaborated with Re/Done on a limited edition capsule edit inspired by her most memorable looks.
We’re talking the best of ’90s style – statement tees, cut-off shorts and low-rise jeans, with Pamela herself designing a new slim straight-leg silhouette that the brand is aptly calling The Anderson.
Given Pam’s well-documented passion for sustainability and the planet, the collection has been produced using eco-conscious methods such as low-impact washes, recycled denim, locally-grown regenerative cotton, and apple-skin leather amongst others. Shop our favourite pieces from Re/Done & Pam now to nail Pamcore with ease: